Pe undeva prin Baneasa se deschide in curind primul magazin Ikea din Ro. Cum martorii lu’ Ikea exista deja de ceva vreme, citatul de mai jos s-ar putea sa ii intereseze.
(…) And consider the case of Ikea. Ingvar Kamprad, its founder, is on some estimates, richer than Bill Gates. He makes money from designing and selling wood furniture using Fordist mass production techniques. His biggest-selling product is not a computer desk, but the „Billy” book-case. Ikea subverts the modern and postmodern notions of what we are in another way – it has shifted part of the production and transportation of furniture away from specialist employees back to the household. He has created a new urban peasantry, who have to load, transport, and build furniture. (…)
David Edgerton, Prospect magazine
Ah, si un cintecel de buna dimineata fara nici o legatura cu adorarea raftului de biblioteca